Customers compare you to competitors constantly. In sales calls, support tickets, surveys, and reviews.
These mentions reveal how customers perceive your competitive position. But manually tracking them is tedious and inconsistent.
Automatic competitor detection
Pelin identifies competitor mentions across all your customer channels:
Sales calls — Which competitors come up in Gong recordings?
Support tickets — When do customers mention alternatives?
Surveys — Who else are customers considering?
CRM notes — What competitive context exists in deal records?
What you'll learn
Win patterns — What do customers say when they choose you?
Loss analysis — Why do deals go to competitors?
Feature gaps — What do competitors have that customers want?
Positioning perception — How do customers describe the difference?
Track trends over time
Is a competitor gaining or losing relevance? Pelin shows competitive mention volume over time.
Spot emerging threats before they become serious.
Inform sales and marketing
Surface competitive intel for battlecards:
- Real customer objections and how to handle them
- Differentiators that resonate in conversations
- Competitor weaknesses customers mention
- Customer quotes for sales enablement