Build viral loops that turn users into growth engines. Learn tactics from Dropbox, Slack, and Figma to drive organic, compounding user acquisition.
Design usage-based pricing models that scale with customer value. Learn tactics from Snowflake, Stripe, and Twilio to drive efficient, fair growth.
Reduce time-to-value to improve activation, retention, and conversion. Learn tactics to help users experience product value in minutes, not days.
Build self-serve onboarding flows that activate users, reduce support burden, and scale PLG growth without human handholding.
Learn how to define, track, and convert Product-Qualified Leads—users who show buying intent through product behavior, not just forms and downloads.
Master product-led growth strategies to drive acquisition, activation, and expansion through exceptional product experiences and self-serve models.
Master the key metrics that drive product-led growth. Learn which KPIs to track, how to measure them, and what benchmarks to aim for.
Design in-app guidance that helps users activate and adopt features—without intrusive tooltips and forced tours. Learn best practices for tooltips, walkthroughs, and checklists.
Understand the trade-offs between freemium and free trial models. Learn which approach drives better conversion, retention, and growth for your SaaS.
Master expansion revenue strategies to grow MRR from existing customers through upsells, cross-sells, and usage-based expansion.
Learn proven tactics to improve activation rates, reduce time-to-value, and convert more signups into engaged, retained users.