B2B software sales cycles are long. Customers are demanding. Competition is fierce.
Understanding what customers need — and building it before they churn — is essential.
B2B-specific challenges
- Multiple stakeholders with different needs
- Long sales cycles with lots of feedback touchpoints
- High-value accounts where churn is expensive
- Complex products with complex feedback
Understand accounts, not just individuals
Pelin aggregates feedback at the account level:
Account health — What's the feedback trend for each customer?
Stakeholder needs — What do different roles care about?
Expansion signals — What would unlock upsells?
Churn risk — Which accounts show warning signs?
What you'll discover
Enterprise requirements — What do large accounts need?
Deal blockers — What stops contracts from closing?
Competitive pressure — Who are you being compared to?
Implementation friction — Where do new customers struggle?
Prioritize by revenue impact
Not all feedback is equal. Pelin weights by:
- Account revenue (ARR/contract value)
- Customer segment (enterprise vs SMB)
- Account health and expansion potential
Build what moves the business.
Works with your stack
Connect to Salesforce, HubSpot, Gong, Intercom, Zendesk, and other B2B tools. See the complete customer picture.