Fintech

Customer Insights for Fintech Companies

Pelin helps fintech companies understand customer needs, reduce friction, and build trust through AI-powered feedback analysis.

Fintech customers have high expectations. They're trusting you with their money.

When something goes wrong, they tell you. In support tickets. In app reviews. In calls with your team.

But with strict compliance requirements and fast-moving markets, who has time to analyze it all?

Fintech-specific challenges

  • Trust is everything — friction erodes confidence
  • Regulatory requirements limit what you can build and how
  • Customers compare you to traditional banks AND modern alternatives
  • Security concerns require careful communication
  • Complex products mean complex support conversations

Understand what builds (and breaks) trust

Pelin analyzes customer conversations to surface:

Friction points — Where do users get stuck? What creates confusion?

Trust signals — What concerns do customers express about security, reliability, or fees?

Feature gaps — What functionality do customers expect that you don't offer?

Competitive pressure — When do customers mention alternatives?

Compliance-friendly insights

Pelin helps you understand customer needs without:

  • Storing sensitive financial data
  • Exposing PII in reports
  • Creating compliance headaches

Analyze feedback patterns, not account details.

Works with your stack

Connect to Intercom, Zendesk, Gong, Slack, and other tools your team already uses.

Trusted by Fintech teams

See how Pelin can help your team understand customers better.

fintech customer feedbackfintech voice of customerfintech user researchfintech product insights