Marketplaces have a unique challenge: two (or more) customer types with different needs that must stay balanced.
What buyers want might conflict with what sellers need. Understanding both is essential.
Understand both sides
Pelin analyzes feedback from all marketplace participants:
Buyers — What's their search and purchase experience?
Sellers — What do they need to succeed on your platform?
Cross-side friction — Where do buyer and seller needs conflict?
Platform issues — What affects everyone?
What you'll discover
Buyer friction — Where do buyers struggle to find or buy?
Seller pain points — What frustrates your supply side?
Trust concerns — What worries users about transactions?
Feature gaps — What would make both sides more successful?
Balance competing needs
When you change something for buyers, how do sellers react? Pelin tracks feedback from both sides so you can understand trade-offs.
Make platform decisions with full visibility.
Track health by segment
- New vs established sellers
- High-volume vs occasional buyers
- Different categories or verticals
Understand how different segments experience your marketplace.
Works with your stack
Connect to support tools, community platforms, and feedback systems. Analyze feedback from wherever your users reach out.