Your CRM contains more than contact data. Deal notes, email threads, meeting summaries, and customer communications hold valuable product insights.
But CRM data is structured for sales, not product research. The insights stay locked in deal records.
Unlock product insights from your CRM
Pelin connects to HubSpot and analyzes customer-facing content:
- Deal notes — What do prospects say during the sales process?
- Lost deal reasons — Why did customers choose alternatives?
- Email threads — What concerns do customers raise?
- Meeting notes — What comes up in customer conversations?
What you'll discover
Sales objections — What stops deals from closing?
Competitive intel — Who are you losing to, and why?
Feature gaps — What do prospects need that you don't have?
Segment patterns — Do enterprise and SMB customers have different concerns?
Connect sales insights to product decisions
Sales teams hear customer feedback every day. Pelin makes that intelligence accessible to product teams — aggregated, analyzed, and ready to act on.
Combine with support data from Intercom, Zendesk, and call data from Gong for the complete picture.