Salesforce holds rich customer context. Opportunity notes, case records, email logs, account history — all containing product insights.
But Salesforce is optimized for sales operations, not product research. The insights stay locked in CRM fields.
Unlock product intelligence from Salesforce
Pelin connects to Salesforce and analyzes customer-relevant data:
- Opportunity notes — What do prospects say during sales cycles?
- Closed-lost analysis — Why do deals fall through?
- Case data — What issues do customers raise?
- Account context — What's the history with key customers?
What you'll discover
Win/loss patterns — What differentiates won deals from lost?
Competitive dynamics — Who are you competing against most?
Feature blockers — What capabilities would unlock more deals?
Enterprise needs — What do large accounts require?
Bridge sales and product
Sales has customer context that product needs. Pelin makes that knowledge accessible — analyzed, aggregated, and actionable.
Combine with support data from Zendesk, call recordings from Gong, and other sources for the complete customer picture.