Learn practical strategies to engage your engineering team with customer insights, build product empathy, and create a feedback-driven development culture that improves product outcomes.
Learn practical methods for gathering and analyzing customer feedback before, during, and after pricing changes. Avoid revenue disasters with data-driven pricing validation.
Learn how to set up and manage a customer feedback Slack channel that drives product decisions. Includes templates, automation tips, and common pitfalls to avoid.
Learn how to build a customer feedback attribution system that connects customer insights to product decisions, proves ROI, and demonstrates the real impact of your VoC program.
Learn practical frameworks for aligning customer feedback with your product OKRs. Turn scattered insights into measurable objectives that drive real outcomes.
Learn how to transform your product team into a feedback-first organization. Practical frameworks, rituals, and tools to make customer insights the foundation of every decision.
Customer renewals are goldmines of product insights that most teams ignore. Learn how to systematically extract feedback from renewal conversations and turn it into actionable roadmap intelligence.
A practical guide to establishing a weekly customer feedback review cadence. Learn who should attend, what to cover, and how to turn raw feedback into actionable product decisions.
Learn how to build effective processes for transferring customer feedback from sales teams to product teams. Eliminate silos and make better product decisions.
Learn how to transform your NPS promoters (9-10 scores) into active product advocates who drive referrals, reviews, and revenue growth.
Assess your Voice of Customer program maturity with this practical framework. Learn the 5 stages from ad-hoc feedback collection to predictive customer intelligence.
Learn how to calculate and prove the business impact of your VoC program with concrete metrics, formulas, and real-world benchmarks that executives actually care about.
Practical strategies to bridge the gap between sales and product teams. Learn how to capture valuable customer insights from sales conversations and turn them into product improvements.
Struggling to get leadership support for customer research? Learn proven strategies to pitch your VoC program, demonstrate ROI, and turn skeptical executives into customer insight advocates.
Learn how to create, recruit, and run a customer advisory board (CAB) that delivers genuine product insights—not just ego-stroking for executives.
Learn how to build a comprehensive Voice of Customer program that captures customer insights, drives product decisions, and creates competitive advantage.
Understand the differences between Voice of Customer and traditional market research to use each effectively.
Design effective dashboards that surface customer insights, track trends, and enable stakeholders to self-serve analysis.
Track the right Voice of Customer metrics to measure program effectiveness, customer health, and inform strategic product decisions.
Implement VoC programs tailored to B2B SaaS unique challenges including long sales cycles, multiple stakeholders, and complex products.
Create compelling presentations that communicate customer insights to executives and drive strategic decisions.
Make customer insights accessible across your organization so every team can make data-informed decisions.
Create effective customer journey maps that visualize experiences, identify pain points, and drive targeted product improvements.
Build systems that acknowledge customer input, drive improvements, and communicate outcomes to strengthen relationships.
Develop deep customer empathy across product teams through immersion, feedback exposure, and systematic practices.
Launch a comprehensive Voice of Customer program that systematically captures, analyzes, and acts on customer feedback across your organization.